The pervasiveness of the internet and the increasing demands from people using it means that if you manage any kind of enterprise then having a website is an absolute prerequisite. But, with so many millions of websites online, how do you develop your website to attract your key audience, help them find what they are looking for and deliver your primary messages, services and offerings to them.
Creating a good website requires careful planning and thought as to how users will interact with your websites. Users will be influenced by the aesthetics of your website, its content and the functionality.
It is vital to understand what the primary purpose of your website is. It may be to expose more people to your organisation, company, products, or provide them with information, possibly provide entertainment or encourage customers to purchase your products etc.
A modern website is comprised of a front end and the back end. The front end is the user interface – which is what the user sees. The back end of the website is where the content, functions and features are edited.
The user interface and the user experience are the two critical factors in determining how effective the front end is. The user interface is what users interact and engage with. The experience is the abstract feeling that users get when they interact with your website’s front end. The design of your website should be such that it encourages its users to stay longer on your website, delve deeper and ultimately respond favorably to any call to action on your website.
A number of features must be considered when designing the front end; fonts, text size, colours composition, multimedia features, image quality, video length, all need to be carefully. Bold and contrasting colours should be applied to your most important messaging, making it is easy to view. Calls to action should be clear and concise.
Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones, iPad to desktop computer monitors). Given the increasing use of different devices used to access the internet your website must respond to all devices used to view it.
Slow loading websites are punished by Google in their search rankings so it is important to pay attention load speeds. Minimalistic design principles should be used, ensuring that images resolutions are kept low and that all scripts and functions load optimally.
Poor or inadequate navigation can cause visitors to leave your website in frustration, therefore careful planning of how users will navigate through your website is important. Remember you want your users to access your content in as user-friendly a manner as possible with a minimum of clicks. Careful planning, thorough research and an experienced, skilled web development company who shares your vision, will ensure your objective is achieved.